Start with 3-5 core metrics that directly impact your business growth like monthly recurring revenue, customer acquisition cost, and user retention rate. Harvard Business Review research shows that startups tracking fewer key metrics perform 40% better than those monitoring too many variables.
Build separate dashboard views for different audiences - one for daily operations with detailed metrics and another for investors with high-level KPIs and growth trends over time.
Configure automated alerts when key metrics hit thresholds like burn rate exceeding budget or customer churn rising above 5% monthly to catch problems early.
Display your cash runway prominently with projections based on current burn rate and revenue growth to help with fundraising timing and budget planning decisions.
Track the complete customer funnel from lead generation to conversion and retention with clear visual charts that show where users drop off and opportunities for improvement.
Include industry standard benchmarks for metrics like customer acquisition cost and lifetime value to show investors how your startup performs relative to market standards.
Track essential KPIs and create investor-ready reports without technical expertise
Monitor user acquisition funnels and optimize conversion rates across marketing channels
Manage burn rate, runway projections, and financial metrics for board meetings
Standardize portfolio company reporting and track investment performance across startups