Before dropping any widget, jot down the single question the dashboard should answer. If a metric doesn’t support that question, leave it out.
Pick one highlight color for 'good', one for 'bad', and use greys for everything else. Random rainbows hide trends more than they reveal them.
Group acquisition, engagement, or revenue KPIs into vertical lanes so the eye can compare trends without zig-zagging.
Baseline lines, annotations, and target ranges help busy viewers interpret movement faster than raw numbers alone.
Hourly updates burn compute if the metric barely changes. Match refresh schedules to the speed of the underlying data.
Executives often peek at dashboards on phones between flights. Make sure critical tiles stay legible at 375px wide.
Blend CRM, billing, and marketing data to spot pipeline bottlenecks faster.
Track adoption, feature usage, and experiment impact without waiting on BI tickets.
Deliver white-labeled performance portals to clients every week.
Monitor staffing, logistics, and fulfillment KPIs in real time.