State the pain in plain language before showing the solution—it resonates with investors and early adopters.
Even soft metrics (“400-person waitlist”) or screenshots of customer quotes make a lean startup feel legit.
Give visitors one clear action (join waitlist, book demo). Multiple CTAs dilute urgency.
Answer questions about data security, pricing, and roadmap honestly so investors and users don’t guess.
Investors often open links on phones. Test your hero and form in mobile view before announcing.
Update testimonials, product shots, or milestones as soon as they happen. A stale page signals slow progress.
Get a credible online presence before the first pitch deck meeting.
Launch MVPs on weekends and validate ideas without touching DNS.
Give every team a consistent, fast-loading page during demo prep.
Publish prototypes and collect signups the same day you ship.