Compress portfolio images to under 100KB each and use WebP format. This single change can reduce load times by 40-60% while maintaining visual quality for client presentations.
Place your most impressive work and agency introduction in the first viewport. Users decide within 3 seconds whether to stay, so make those initial elements load instantly.
Subtle fades and parallax can work if they’re CSS-based. Heavy JavaScript animations usually aren’t worth the cost.
According to Nielsen Norman Group research, users scan in an F-pattern. Structure your portfolio with key services at the top, featured projects in the middle, and contact details prominently displayed.
Remove tracking pixels or chat widgets you’re not using—each adds milliseconds.
Check load speeds on mobile, tablet, and desktop. Mobile users expect sub-3-second load times, and slow portfolios lose 40% of potential clients immediately.
Showcase campaigns and results with fast-loading case studies that impress potential clients immediately
Display visual portfolios with instant image loading to maintain client engagement and professional credibility
Demonstrate technical expertise through lightning-fast portfolio performance that reflects coding quality and attention to detail
Present brand portfolios with optimized loading speeds that reinforce professional brand management capabilities