Group questions into buyer, onboarding, and troubleshooting sections so people find answers where they are in the process.
Use natural language (“How do I reset my password?”) to improve both SEO and on-page search relevance.
Drop screenshots or 30-second clips into multi-step answers so users don’t feel overwhelmed.
If an answer needs more detail, include links to full guides or tutorials rather than cramming everything into one accordion.
Review monthly support tickets and update FAQs whenever pricing, features, or policies shift.
Include a subtle “Still need help?” CTA so frustrated users can escalate without hunting.
Reduce customer support tickets by providing instant answers to shipping, returns, and product questions.
Help users troubleshoot software issues and understand features without contacting support teams directly.
Explain pricing, booking processes, and service details to convert more prospects into customers.
Create comprehensive self-service resources that handle common questions and free up time for complex issues.