Display graduation rates, job placement stats, or student projects above the fold.
Create separate sections for parents, adult learners, or employers to speak directly to their priorities.
Spell out the enrollment process in three steps so families know exactly what happens after they click.
Video clips or short quotes from current students build more trust than brochure copy.
Showcase tutoring, career services, or mentorship programs to reduce decision anxiety.
Transparent timing and cost info reduces form abandonment by parents comparing options.
Deliver parent-friendly pages with tuition info and tour booking.
Highlight job outcomes, financing, and start dates for busy adults.
Explain offerings quickly and route leads to the right coordinator.
Promote specific majors or certificates without waiting on central IT.