Decide whether the site should collect leads, book appointments, or sell products—then design around that outcome.
Even a smartphone portrait looks more trustworthy than a generic stock image.
Limit top-level links to five or fewer so visitors don’t get overwhelmed.
Plain language (“Here’s how I can help”) feels more approachable for service businesses.
Use the preview toggle after every few edits; most visitors arrive on their phones.
Set a calendar reminder to update testimonials, copy, or offers every few months.
Publish a services page and booking form between client calls.
Share events, photos, and contact info without finding a volunteer developer.
Validate an idea with a legit-looking site before investing further.
Highlight hours, menus, or appointment links with zero maintenance headaches.