Pair your hero headline with a plain-language subhead like “Replace spreadsheets with automated workflows.”
Use proof points (“Save 6 hours/week”) near CTAs instead of vague copy.
Group testimonials by industry so visitors find relevant stories quickly.
Add animated UI loops or GIFs that tease the experience. They reduce demo friction.
If someone isn’t ready to start a trial, offer a “Watch overview” or “Book a tour” option.
Capture name, email, and company first. Use progressive profiling afterward.
Spin up investor-ready landing pages the same week you rename the product.
Launch campaign-specific variants without clogging the engineering backlog.
Build tailored mini-sites for enterprise prospects that mirror their industries.
Test messaging angles or naming explorations quickly before a big release.