Pair animations with realistic wait messaging (“Saving your changes… ~3s”) to reduce anxiety.
Design loops that feel intentional beyond five seconds so longer waits don’t look broken.
Incorporate icons, mascots, or color palettes that reinforce your visual identity.
For longer operations, provide a cancel button or link to support to prevent drop-offs.
Aim for sub-200KB animations so the loading screen itself doesn’t slow the experience.
Preview on low-end phones and slow networks to ensure smooth playback everywhere.
Prototype polished loading states without opening After Effects.
Reduce cart abandonment during heavy catalog loads.
Add branded launch animations to onboarding flows.
Deliver motion-rich experiences to clients without hiring motion designers.