Show the work you want more of—not everything you’ve ever done.
Put metric callouts on every project card so results are visible while scrolling.
Use 3-part summaries (problem, approach, outcome) beneath each hero image.
Every project page should end with a CTA tailored to that service (“Book a CRO audit,” “Request a brand workshop”).
Add a reusable section that explains how engagements typically run to set expectations early.
Rotate in new wins and retire dated work so prospects see momentum.
Highlight web builds, paid media, and CRO wins in one curated space.
Showcase branding systems and packaging with gallery-first layouts.
Explain technical case studies with architecture diagrams and KPI callouts.
Blend thought leadership with proof of execution to win retainers.