Visitors want to know why you exist. Frame your mission around the customer pain before diving into history.
Short bios with candid headshots beat stock imagery. Mention what each leader obsesses over to show personality.
Use a timeline or milestone list to highlight funding rounds, product launches, or impact metrics.
A founder letter or quick video greeting immediately humanizes the brand.
End with a CTA—careers, contact, demo—so visitors know where to go after they connect with your story.
Set a reminder to revisit the page when your team grows, you ship new products, or messaging evolves.
Tell your story without hiring a brand agency.
Showcase culture and leadership for recruiting.
Highlight mission, impact metrics, and supporter spotlights.
Deliver polished About pages as part of client packages.